The sparkling water category was… rather dry.
PepsiCo identified an opportunity space in the sparkling water category to create a net new brand from scratch. We set out to win the water wars though mindset, tapping into something deeper than a product formulation or benefit alone.

The world was serious enough—So we introduced the world to bubly™. A sparkling water designed to bring a little more play into your everyday.

Collaborating with the PepsiCo design team, we built a connected brand from the ground up—Developing the brand strategy, brand name, visual identity, social activation and super bowl campaign.